Pioneer Point dominates the town centre and is located conveniently opposite the Sainsbury's store and a two minute walk from Ilford Station and the principal pedestrianised shopping area. The local shopping is varied and substantial with many high street names mixed with local niche retailers. Well known names such as Marks and Spencers, Debenhams, HMV, The Body Shop and River Island mix with street stalls and markets, bakers, delicatessens, bars, cafes and restaurants.

Ilford is undergoing an exciting transformation with a number of further new developments and regeneration planned, along with the potential transformation promised by the huge Unity Square project. The leisure facilities are excellent, whether it is sailing, golf or tennis and the legacy of the nearby Olympic Park, and it all only reinforces why Pioneer Point is a remarkable place to live.